Corporations can be rewarded for their socially responsible work through PR News, an American publication serving the public relations and communications industry. Its Corporate Social Responsibility Awards recognizes goodwill and philanthropy in corporations, non-profits and NGOs throughout the world. Maintaining a positive reputation through highlighting socially responsible initiatives is becoming increasingly important, and the awards showcase organizations that have brought such efforts into the limelight.
The winners of the 2005 awards will be announced in February and will honour eight categories including community affairs, business ethics, human rights communications and employee relations. In 2004, Dell Computers and its agency partner GCI won the environmental communications category for its campaign to raise awareness of options for unwanted computer equipment. More than 102 tonnes of computer equipment was recycled and more than 850 tonnes of computers granted to needy recipients in 2004. – AM with files from PR News
